From Foodie to Founder: Turning a Whim into a Brand

Come meet UrNoVaFoodie influencer Emily Hoang and learn how she turned a side hobby into a full-time business!

Emily started a local food Instagram account on a whim during an English class in 2017—back when influencers weren’t even a thing. Posting anonymously and just for fun, she had no idea it would one day shape her career. Since then, that spontaneous side project has evolved into a thriving social media agency, a loyal community, and a portfolio of work that’s helped restaurants and small businesses grow through authentic, story-driven content. 

In this inspiring session, Emily shares what she’s learned as both a creator and agency owner -- and explains why staying true to yourself is still the best social media strategy.

About the Presenter

Emily Hoang is a seasoned digital strategist and social media agency owner with a proven track record since 2017, predating the influencer marketing trend. Beginning as a local food influencer with a passionate Instagram presence, she has expanded her platform into a results-driven engine that supports restaurants, events, and small businesses. Specializing in creative storytelling and community-focused growth, Emily partners with brands to cultivate authentic online voices while maintaining her passion for food, activities, and local engagement. Her career exemplifies that impactful digital influence is rooted in consistency and genuine connection rather than fleeting virality.